1. Keyword Companion is a powerful keyword research tool that practically dispenses your need to spend time on Overture and Word tracker. 2. For those of you who have already done your research, it features the ability to import multiple keyword lists created in other keyword research programs. You can combine thousands of keywords into one single comprehensive core keyword list ? within SECONDS. 3. It also features the tools required to ELIMINATE unwanted keywords and clean your master keyword list ? again - within SECONDS! You can remove duplicates, phrases over a certain number of words, unwanted characters and even create your very own negative keyword lists ? so vital to your ad campaigns. 4. Keyword Companion is a tool that allows you to quickly create and sort laser targeted lists to be used for your PPC campaigns, Adsense sites, lead generation, articles and page generation for your main site or feeder network. 5. It features a fool-proof method to track which of your keywords and ads are most successful and which ones need to be discarded. 6. It allows you to build out laser targeted ad groups like no other tool on the planet! 7. If that wasn`t enough it even helps you CREATE ads for various sites like Google, MSN and Yahoo! Keyword Companion even brings up popular competitor ads to help you derive inspiration from and create a BETTER ad for your keywords. 8. And finally, it allows you to upload your entire Google ad campaigns in a single click.